The International Centre for Sports Studies (CIES) ranked Kerala Blasters FC 70th in the top 100 football clubs with the highest number of social media followers in the world in a recent CIES Football Observatory Weekly Post. It is a remarkable achievement for the club and the entire country as it is the first time that a football club from India has been included in the premium list.
CIES Football Observatory is a research group dedicated to statistical studies of everything related to football. It produces research papers at regular intervals.
What Is The Social Media Following Of Kerala Blasters FC?
The football club from India boasts a remarkable presence across social media platforms. It has 6.7 million followers with the highest 3.4 million on Instagram followed by 2 million on Twitter and 1.3 million on Facebook. Also, its fan base is increasing with each passing day. In India, Kerala Blasters FC is a leading football club.
Thank you for making Kerala Blasters FC the most-followed Indian football club on social media. In the recent CIES football observatory survey, we broke through into the list of the 100 most followed football clubs in the world.— Kerala Blasters FC (@KeralaBlasters) June 22, 2023
None of this would be possible without the… pic.twitter.com/Jf02r0iwVg
The club achieved a strong social media presence by providing interesting and encouraging content to its followers. Its social media activity shows its dedication to football and its strong will to stay connected to its fans and followers. The club uses social media as a bridge to reach out to its followers and keep them updated about its activities.
How Did The Kerala Blasters FC Respond To This Achievement?
Chairman of Kerala Blasters FC, Nikhil Bhardwaj, said that a great achievement for their club. It was a reflection of the club’s constant efforts to innovate digitally and find meaningful ways to connect and engage with its wonderful fan base. There were ongoing efforts to further grow the Club’s brand and fan base beyond India.
Nikhil Bhardwaj further said that Kerala Blasters FC proudly represented India and being included in the premium list of top 100 most followed football clubs was a great honor for both the club and the country. Also, the club understood the responsibility that came with the high rank and the club remained dedicated to upholding the high standards of the game. The club chairman also said that they would work towards expanding the fan base of the club across the globe.
Kerala Blasters FC History
Founded on 27 May 2014 in Kochi, Kerala, Kerala Blasters FC had Sachin Tendulkar as one of the first co-owners. It played its first match on 13 October 2014 against NorthEast United at the Indira Gandhi Athletic Stadium but lost the game. Serbian football manager and former player Ivan Vukomanović is the present head coach of Kerala Blasters FC.
Kerala Blasters FC plays Indian Super League and has been runners-up in 2014, 2016, and 2021-22 seasons. But the club is quite popular in social media where it keeps doing different things like releasing music albums for their fans. They have released a music album Yennum Yellow and a Yennum Yellow comic book during the 2020-21 season.
First Music Album By Kerala Blasters FC
It was the first music album released by a football club in India. Also, the album was an instant hit among the fans. The club has millions of fans and they all want to know more about it. The music album was a good attempt to connect to the fan base. Released just before the start of the 2020-21 season, the album had six songs that inspired its fans. According to the club, the name Yellow shows the importance of yellow to its fans.
First Comic Book By Kerala Blasters FC
Just a week after the release of the music album, the club launched its Yennum Yellow comic book. It was also the first time that a football club published a comic book for its fans. Just like the music album, the comic was also an instant hit. With the book, the club educated its fans about the origin of the club, the squad, top performers, and plans.
The launch of a music album and a comic book catapulted the social media acceptability of the Kerala Blasters FC to the top position. It became popular overnight and more and more people started to connect to the club.
Finally, CIES noticed the presence of Kerala Blasters FC on social media and included it in the list of the top 100 most followed football clubs in the world.